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For e-commerce and marketplace sellers

Sales, fees and refunds as rows. The payout as a transfer. Suppliers paid on your rules.

Saltmarsh Goods sells candles and homeware on Shopify, Etsy and its own Stripe checkout.

In this chapterPlatforms+Reports+

Shopify, Stripe and PayPal, netted into one book

Every payout arrives with its fees taken apart, so the reports read by channel, not by bank line.

Accounts and rails in depth
Four platforms, one book

Shopify paid out on Tuesday, Stripe on Friday, and neither figure is the week's sales. Where did the fees and the refunds go?

Payouts against ordersthe week · USD4 of 4 matched

PlatformPaid outNetTaken apart

StripeSep 121,284fee 38

ShopifySep 123,960fee 112

PayPalSep 11742fee 27

StripeSep 111,106refund 60

Every payout arrives with its fees and refunds taken apart, so revenue is revenue

Payouts against orders, in one table

A report is described in words and saved as a question, and it runs again each time it is opened.

Suppliers paid in one batch, ads on a card with a ceiling

Bills queue by status, one batch pays the week under your rule, and ad spend sits against a budget.

Payments and batches in depth
Supplier bills and stock

The ceramics supplier's invoice is in the mail, the fulfilment bill is overdue, and the packaging quote is a PDF somewhere. What is owed, and when?

Waiting for you1$4,800
Waiting for others$6,5973 payments
Cleared$12,540this week

Over $2,000 needs 2 signatures · the one who prepared it never signs it

Dmitri VolkovPackaging system, milestone 2 · Wise · Operating4,800 USD Priya Tom

SignAmendReject

Suppliers paid in one batch

Up to 200 payouts per batch: CSV preview, duplicate warning, autosave, and a template for the next one.

Ads and hosting

•••• 4417

Frozen

OrlaVirtual

4512 •••• •••• 2093

HolderPriya NairExpires09/29

Ad and shipping cards, topped up in USDT

Virtual Visa cards from one prepaid balance, topped up in USDT or USDC when the balance runs low.

September 2026 · 4 budgets

📣 Meta adsOver by $1,210124%Over

🔎 Google ads$860 left78%Inside

📦 Packaging$412 left59%Inside

🚚 Shipping$1,340 left46%Inside

Ad spend against a budget

Monthly limits per category, what is left of each, what slipped past.

In this chapterThe month+

The month handed over as a set of files

Statements per account and platform, a journal and one archive: the month arrives as files, not as a question.

Reports and tax in depth
The month to the accountant

Four platforms, a bank, a card and two hundred rows a week. What does the accountant get on the fifth, and what do they still have to ask?

The assistant

Ask it before you pay a bill twice.

Suppliers, platforms and returns leave the same bill in two inboxes; the composer checks it against everything already paid on any rail.

The assistant in full →

What it takes on

Duplicates before they are paid
A bill checked by number, amount and payee against everything accepted and paid on any rail.
Subscriptions that got dearer
The same schedule compared over the months: Notion up 18% since July, and Figma added a seat.
What is burning, one list
Overdue invoices, loans and milestones, connections down, payments waiting for a signature for more than a day.

Who does what

Four people in one book, and no shared password.

Founder
Signs the supplier batch, reads margin by channel, and gets told before the ad budget is gone.
Office manager
Forwards the supplier bills, keeps the address book, and answers the accountant's questions from the queue.
Finance lead
Prepares the batch, watches the four payouts land, and closes the month.
Accountant
Gets the month as files and a read-only door into the closed period.

Connections

Connected the way a shop already sells.

Sales come in daily from the platforms by a key you make there, the bank by feed or by statement, and the month goes out as files.

  • Stripe
  • Shopify
  • PayPal
  • Etsy
  • Plaid
  • QuickBooks
  • Xero
  • Slack

Control and trust

What a shop needs to trust the book.

Roles
Owner, admin, member, viewer, accountant. A contractor is a contact, not a seat.
Signing rules
A threshold, the number of signatures, address book only, a monthly allowance per person.
Read-only keys
A platform key reads sales and payouts and nothing else; a key with payment rights is refused.
Paper
A document becomes a bill to pay or the receipt on a payment; a whole sort run is undone in one press.

Questions

The questions that come first.

Do the platform payouts count as income?

No. The daily sales are the income, with the fees and the refunds as their own rows. The payout that reaches the bank is a transfer between your own accounts, so the month is never counted twice, however many platforms pay out.

Can a supplier be paid without a bank feed?

Yes. The bank account can be manual, fed by statements. A payment is prepared in Orla, signed under the rule, and confirmed by hand when the transfer shows up in the bank.

What does the accountant receive?

A zip archive, a journal CSV and each account's feed for QuickBooks Online and Xero, closed month by month. A read-only accountant seat is there for those who prefer to look at the rows themselves, without a login to the bank.

See it on your own books.

Thirty minutes: we connect an account, drop a real bill in, and close a month together.